When a company embarks on a once-in-a-generation infrastructure project, which financial metric is most likely to suffer first?

  • Revenue 268 votes (25.0%)
  • Free cash flow 437 votes (40.8%)
  • Gross margin 189 votes (17.6%)
  • Market share 178 votes (16.6%)

Total votes: 1,072

Answer: Free cash flow.