When the iPhone launched in 2007, roughly what percentage of the world was already online?
Answer: B – Around 20%
Explanation: When the iPhone launched in 2007, only around 20% of the world’s population was online. Yet that relatively small connected population was enough to kick-start one of the biggest technology and investment cycles of the past two decades.
That’s the interesting parallel with AI today. Low adoption doesn’t necessarily mean low potential – it can mean there’s an enormous amount of growth still ahead. If paid AI follows anything like the path of smartphones and the internet, today’s 2.2% figure could look remarkably small in hindsight.