Which company invented the technology behind the modern graphical computer interface, but famously failed to capitalise on its potential?
Answer: C – Xerox
Explanation: In the 1970s, researchers at Xerox PARC pioneered graphical interfaces, including windows, icons and mouse-driven computing. But Xerox never turned these breakthroughs into a mass-market success. Apple and Microsoft subsequently helped bring graphical computing to millions of people.
It’s a remarkable investment lesson: inventing the future doesn’t necessarily mean you’ll profit from it.