If AI stops sending people to websites, which industry's business model could offer a surprising solution?

  • The music industry 43 votes (27.2%)
  • The airline industry 44 votes (27.8%)
  • The supermarket industry 42 votes (26.6%)
  • The construction industry 29 votes (18.4%)

Total votes: 158

Correct answer: A. The music industry

When music streaming took off, artists and record labels increasingly earned money through licensing and royalties rather than relying on individual purchases. Something similar could happen to the internet.

Instead of depending entirely on advertising and Google traffic, publishers and specialist websites could license their content directly to AI companies.

And there’s already a precedent: News publishers have signed content licensing agreements with AI developers.