Thank you — your vote has been counted.

When a company embarks on a once-in-a-generation infrastructure project, which financial metric is most likely to suffer first?

  • Revenue 267 votes (25.0%)
  • Free cash flow 436 votes (40.7%)
  • Gross margin 189 votes (17.7%)
  • Market share 178 votes (16.6%)

Total votes: 1,070

Answer: Free cash flow.