Thank you — your vote has been counted.
Which company invented the technology behind the modern graphical computer interface, but famously failed to capitalise on its potential?
-
A - Apple
30 votes (15.3%)
-
B - Microsoft
28 votes (14.3%)
-
C - Xerox
77 votes (39.3%)
-
D - IBM
61 votes (31.1%)
Total votes: 196
Answer: C – Xerox
Explanation: In the 1970s, researchers at Xerox PARC pioneered graphical interfaces, including windows, icons and mouse-driven computing. But Xerox never turned these breakthroughs into a mass-market success. Apple and Microsoft subsequently helped bring graphical computing to millions of people.
It’s a remarkable investment lesson: inventing the future doesn’t necessarily mean you’ll profit from it.