Tim Cook just ended one of the most extraordinary runs in corporate history.
During his time at the top, Apple went from a company worth hundreds of billions to one worth roughly US$4.7 trillion.
But there’s an argument that Apple also became a little… boring.
While Nvidia raced into AI and the rest of Big Tech chased the next great technological revolution, Apple kept selling better versions of products we already knew.
Now that could be about to change.
John Ternus, an engineer who has spent 25 years building Apple’s hardware, is taking over at an interesting moment. Apple is preparing its next major product launch, AI is moving deeper into consumer devices, and an entirely new hardware cycle could be beginning.
So Nick Hubble and I sat down this week to ask a much bigger question:
Could Apple become a US$10 trillion company?
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And if trillion-dollar companies really are becoming commonplace, where is all that value actually coming from?
We get into Apple, inflation, consumer debt, AI, the strange economics of trillion-dollar valuations – and what Apple’s next chapter could mean for investors.
[WATCH: CAN APPLE BECOME A US$10 TRILLION COMPANY?]
Good investing,
Sam Volkering
Investment Director, Southbank Investment Research
PS Britain has been here before. In the 1970s, an energy crisis helped push inflation to 25% – and it was North Sea oil that eventually helped change the equation. Today, with gas storage at record lows and bills rising again, I think we could be approaching another turning point. That’s why I’ve been investigating the 511 billion barrels of oil sitting under British territory – and the one event this October that could finally put it in play. Read my full investigation here.
